Posted inFEATURES, International, NEWS
Supermodel and soccer star promote February jewelry and watch show
Sportswashing and greenwashing have become commonly understood terms to describe the use of popular and virtuous trends and celebrities to detoxify a brand or, increasingly commonly, a regime. Top of the league for this type of marketing is Qatar, which hosted the FIFA World Cup in 2022, despite summer temperatures passing 120F. No problem. With […]
