Alex Douglas
Nordgreen’s take on a chronograph, the Denmark-based brand has certainly hit the spot.
It has drawn on a theme from the late 1930’s in bringing these new Square Micro-Rotor Retro to market.
Despite falling consumer confidence numbers amid a recent rise in COVID-19 infections, shoppers are continuing to spend.
After going to its Kickstarter market with the Ad Maiora and battling Covid-induced business issues, the campaign was a major success.
The brand created the first SCAFOGRAF in 1959, with the aim of meeting the growing demand for diving watches.
They come in either a multi-coloured mother-of-pearl dial or taupe tri-colour dial.
The two companies say the collaboration aims to provide valued support to music while “providing a way to exemplify the values that ties these two worlds together.”
Ulysse Nardin dived deep with this one, a chronograph inspired by the Great White Shark which is water resistant to 300m.
The new Shinola Crayola Detrola features a yellow case and dial, a green strap and indices, and red detailing.
The brand says the young captain of the NHL’s New Jersey Devils embodies Carl F. Bucherer’s brand-defining values of performance.
