Breitling has created a limited edition version of its new Chronomat as part of its ongoing sponsorship of the Red Arrows RAF aerobatic team.
Too many in the prestige watch industry have forgotten that scarcity and exclusivity increase desirability and outright lust among collectors, which is why, as Simon de Burton reports, marques like Philippe Dufour and F. P. Journe are challenging established giants for premium prices at auction.
