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Clienteling and customer service employees are subjected to manipulation, abuse and even threats from flippers trying to buy the olive green Nautilus.
Not since a Rolex Daytona once owned by Paul Newman has a steel sports watch caused so much of a stir ahead of its auction.
Thierry Stern says the company tries to avoid selling to people who will flip the watches, but it's not easy to control.
Monaco auctioneer will test the market for the 2021 5711/1A steel Nautilus with a reserve price of €50,000 to €150,000.
Audemars Piguet's CEO François-Henry Bennahmias may be convinced that its direct to consumer model is the only sustainable choice, but there is plenty of evidence to the contrary.
A switch from blue to a green dial for Patek Philippe's hottest 5711 steel sports watch has taken none of the heat out the market, in fact it is much, much worse.
After a first quarter surge, driven mainly by rumors and then confirmations of discontinued watches, prices for the world's hottest watches from the likes of Rolex, Patek Philippe and Audemars Piguet are starting to cool.
Two fresh Chronographs and a ladies Travel Time added to Patek Philippe's sporty Aquanaut family.
Legitimate retailers of new or pre-owned luxury watches are urged to be on their guard because the trade is supporting dangerous criminals.
Highest price paid was $3.8 million for an 18ct gold ref. 3448 "no moon" automatic perpetual calendar by Patek Philippe