America is still an under-developed market where WoS thinks his formula of large, luxurious destination stores underpinned with kingmaker brands like Rolex and Patek Philippe will grab a large slice of a growing pie.
You might liken the deal to selling ice to Eskimos: a deal that sees fashion watch specialist Fossil Group selling intellectual property relating to smartwatch technology to digital behemoth Google.
Watchbox is investing $30 million in buying Rolex watches that can be restored to mint condition and will set an industry standard of quality for pre-owned pieces from the brand.
America is still an under-developed market where WoS thinks his formula of large, luxurious destination stores underpinned with kingmaker brands like Rolex and Patek Philippe will grab a large slice of a growing pie.
Watchbox is investing $30 million in buying Rolex watches that can be restored to mint condition and will set an industry standard of quality for pre-owned pieces from the brand.
