Friday, September 17, 2021



Maurice Lacroix taps into luxury athleisure trend with Aikon Automatic Chronograph...

Maurice Lacroix is accepting pre-orders now for its Aikon Automatic Chronograph Sprint, the latest addition to a growing and increasingly successful Aikon family.

FRESH FACES: Bianchet brings sports luxury tourbillons to the sub-$30,000 market

Bianchet says it took three years to develop its first watch, but within a year it was competing at the GPHG Awards.

Laurent Ferrier brings Art Deco styling to Square Micro-Rotor Retro timepieces

Retro refers in this instance to the 1930s aesthetic of the two-model collection and the Art Deco movement’s influence on geometric rigor, minimalism and graphic styling.

Carl F. Bucherer makes a watch in honor of vintage family-owned...

Carl F. Bucherer is showing it feels just at home in the USA as parent company Bucherer by releasing a timepiece inspired by a classic 1949 Lincoln Cosmopolitan Town Sedan.

Audemars Piguet unveils FW21 capsule collection of Royal Oak and CODE...

Company has timed a fresh drop of watches to coincide with the new fashion season kicking off this week in New York.

TAG adds three new Aquaracers to the eight launched at Watches...

LVMH brand TAG Heuer has unveiled three additions to the Aquaracer Professional 300 collection.

Alexander Shorokhoff readies for the fall with Autumn model

Inspired by one of the most famous watches in Alexander Shorokhoff’s offering, the new Autumn model looks set to follow in the Winter’s footsteps.

Seiko pays respect to its Ginza roots with limited edition Prospex...

Both watches have visual links to the Ginza district of Tokyo where Seiko founder, Kintaro Hattori, opened a shop selling and repairing clocks and watches in 1881 and where the company remains headquartered to this day.

Timex and Coca-Cola come together with call for tolerance and hope

Timex Unity collection with Coke comes with a message of solidarity.

BOMBERG pushes health benefits of cannabis in its Cure the Bulldog...

BB01 Automatic Cure the BullDog is all about the weed. The dial is built around the instantly recognizable shape of the cannabis leaf and real extracts of the plant are set into the face.