Daniel Malins
The event will take place from 14 to 17 September at its usual home of Palexpo in Geneva.
Previously users had to choose between a classic leather strap and a sporty metal bracelet.
The Khaki Field Titanium Auto is one of, if not, the first branded watches to appear in a high profile video game.
“As far as I know, there is no other watch company that has been committed to protecting the environment for such a long time."
The luxury haute couture brand is launching a new collection.
The new alarm clock represents the second collaboration between the two companies.
Incorporating a major focus on excellent customer service, those behind the brand say they want to continue to reinvent and reimagine what a wristwatch can be.
Developed by three engineers from Greubel Forsey, the new movement is called Initial.
Geneva Watch Days was the Swiss watch industry flexing its muscles again, puffing out its chest and declaring that it's open for business.
Founded by Louis-Ulysse Chopard in 1860, Chopard is a manufacturer of world-leading Swiss watches and jewelry.
