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New SoHo store is run by the Watches of Switzerland Group, which is also being given exclusivity on a new high-beat GMT timepiece.
Transatlantic group powers through covid-affected year with revenues rising to £905 million ($1.28 billion).
DOXA’s revival under CEO Jan Edöcs takes a leap forward today with news that its watches will be sold online and in stores at Watches of Switzerland in the UK and United States.
Contemporary art is used for in stores across the United States and across digital marketing platforms.
It has been rolled out in the United Kingdom while in the US, WOSG is already running a test pilot in with a view to rolling out a fuller service next year.
Often using thought-provoking, witty messages that leave much space for interpretation, each of the custom artworks will aptly read “Here For A Good Time”.
In a 2020 GQ article detailing Yoch’s impact in the watch industry, she was deemed “the most important person in the watch world” and “the high priestess of horology."
Watches of Switzerland continues to assert its market presence across the US, this time with a move made in partnership with MB&F.
Positive update on second quarter trading causes shares to surge by almost 23%.
After taking a coronavirus-induced hit in March when stock prices fell, the group has made a comprehensive recovery and isn’t far off trading at the 392-point mark it was at the pre COVID-quarter.