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UK-based group outlines its five year plan with expansion through acquisitions and store openings in the United States and European Union.
Transatlantic group powers through covid-affected year with revenues rising to £905 million ($1.28 billion).
Revenue of £272.6 million ($365m) for the Christmas and New Year trading period might have been even higher if the group could get its hands on more watches, particularly from Rolex.
Jewelry and watch group's stores in the UK and the United States have been closed for over four months this year, but investors reward its resilience and future growth potential.
Positive update on second quarter trading causes shares to surge by almost 23%.
Watchonista is hosting a permanent online channel for the retailer, housing the latest news about its stores along with content from the watch brands it stocks.
Group sales drop by just 28% despite stores being closed in the UK and USA for the majority of the 13 weeks to the end of July.
Watches of Switzerland Group executive vice president says people are looking for watches that will retain or increase their value.
Partnership, which began with a pop-up in SoHo in 2018, could lead to businesses opening a Grand Seiko boutique together.
Store closures trimmed potential sales by around $95 million, but group says it is well capitalized and optimistic about recovery.