The manufacturer of Swiss brands Girard Perregaux and Ulysse Nardin became one of the first companies to make the decision to close some of its sites in mid-March due to the coronavirus outbreak.
INTERNATIONAL
Manufacture partially reopens for after-sales service and limited production of new watches.
In collaboration with Ahmed Seddiqi & Sons, its authorized dealer in the United Arab Emirates, Rolex's mega showroom in Dubai mall is open again.
Direct to consumer watch business is inviting the public to nominate healthcare heroes via its Instagram feed this week.
“The postponement will allow not only to be safer, but eventually to have a bigger and more international event," says Jean-Christophe Babin, CEO of Bulgari and the driving force behind Geneva Watch Days.
Perfume maisons will be put to work producing antiseptic gels for public hospitals in France.
The brands’ partnership promotes the idea of upcycling, with the watch made using recycled materials such as the excess materials from the production of ZAG skis, which makes the 42mm casing.
The donation has allowed a hospital to purchase a 3D microscope that will aid the prevention and treatment of the COVID-19.
New range includes six stainless steel bracelet models and eight with silicon straps, all offering hardened mineral glass and water resistance up to 100 metres.
Brand that only releases 1,500 new pieces per year hopes initiative will give more buyers the chance to get their hands on one of the brand’s limited edition watches
