Fondation de la Haute Horlogerie will promote fine watchmaking across events and digital platforms, a so-called "phygical" outreach program.
Cartier will have its own platform and others are using a portal created by Watches & Wonders Geneva.
TAG Heuer, Bulgari, Hublot and Zenith says they cannot preserve their brand image at a Baselworld shorn of its biggest brands.
Mark and Candy loved arriving with four generations of the Udell family to Baselworld. Now they want that to bring that excitement to Geneva.
No dates have yet been announced for Watches & Wonders Geneva in 2021, but research into the availability of hotel rooms suggests a start on April 15.
One of the great strengths of Baselworld in its pomp was the opportunity for small and medium-sized brands to be seen alongside the giants.
Watch retailers and reporters from around the world welcome brands rallying to a single show in Geneva, but pine for the glory days of Baselworld
Well before Coronavirus struck, the sad reality is that most changes to Baselworld and Watches & Wonders Geneva in the past two years have made a difficult situation worse.
With Watches & Wonders cancelling today, and Baselworld hanging by a thread because of the Coronavirus outbreak, it would be easy to conclude that the industry would rather they simply never happened again. Not so, according to exclusive research by WatchPro, which surveyed 127 owners and buyers from the UK’s largest independent and multiple retail businesses, and found an overwhelming desire for the fairs to get their act together and return to their former strength.
Growing threat of Coronavirus forces show to close. No word yet from Baselworld.