WATCHPRO ORIGINALS: Which way now for Watches & Wonders Geneva?


Fabienne Lupo has been chairwoman and managing director of the Fondation de la Haute Horlogerie (FHH) since 2010.

The foundation organises SIHH, now renamed Watches & Wonders Geneva, the show where Richemont brands have unveiled their watches every year alongside a curated group of artisan independent watchmakers.

In total, there would have been 30 brands presenting at W&W this year.


All of those brands will now present their 2020 collections at a new online portal watchesandwonders.com, which goes live at midday, Central European Time (6pm EST), on Saturday, April 25.

30 brands will present their 2020 novelties online at Watchesandwonders.com from April 25 onwards.

FHH is also overseeing plans in 2021 that will see the full Watches and Wonders Geneva concept — a city-wide celebration of watchmaking and the exhibition at Palexpo Geneva in early April — running alongside a new show created by a Baselworld breakaway group that includes Rolex, Patek Philippe, Tudor, Chopard and Chanel. LVMH’s TAG Heuer, Bulgari, Hublot and Zenith look certain to join.

FHH calls the combination of physical events and digital outreach its “phygical” initiative.

Click on the video above to find out more about what that means.

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  1. It is almost revolutionary, maybe the perfect timing for a “new normal”: The Digital transformation gets a strong push.
    Hope for a Great success in 2021 exhibition. João Bosco @webRelogio Brasil


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