The watchmaker will take over a visitor centre on The Île Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.
Only one 5-star hotel in Basel has signed-up to maximum prices during the week of the watch fair.
Replacing Baselworld for de Grisogono will be a private exhibition in the Royal Suite at the Four Seasons Hotel in Geneva that will run from January 13th to 18th, 2019.
'Central Plaza' will feature new services for the media and new restaurant and social spaces for visitors.
Thierry Stern insists that the exhibition has a future, while also reflecting on Patek's own booming global trade that vindicates its retail model
CEO Georges Kern, a veteran of SIHH anchor Richemont, signs Breitling as 43rd partner of FHH.
Watchmaker ends a 30 year association with Basel exhibition in the wake of Swatch Group's exit in 2019.
This latest blow comes on the back of the high profile withdrawals of Swatch Group and Raymond Weil.
With huge scrutiny over the direction of next year’s show, organisers release first episode of ‘One Minute With... Michel Loris-Melikoff ’ video series