Fondation de la Haute Horlogerie will promote fine watchmaking across events and digital platforms, a so-called "phygical" outreach program.
EXHIBITIONS
Owner MCH Group abandons plans to hold exhibition in January next year, paving the way for coordinated events in Geneva.
Cartier will have its own platform and others are using a portal created by Watches & Wonders Geneva.
TAG Heuer, Bulgari, Hublot and Zenith says they cannot preserve their brand image at a Baselworld shorn of its biggest brands.
Mark and Candy loved arriving with four generations of the Udell family to Baselworld. Now they want that to bring that excitement to Geneva.
No dates have yet been announced for Watches & Wonders Geneva in 2021, but research into the availability of hotel rooms suggests a start on April 15.
Show's owner MCH Group says it will decide on the future of the show in the next few weeks.
One of the great strengths of Baselworld in its pomp was the opportunity for small and medium-sized brands to be seen alongside the giants.
Watch retailers and reporters from around the world welcome brands rallying to a single show in Geneva, but pine for the glory days of Baselworld
"Swiss solidarity" is a concept that we will see over and over again in the months to come as the luxury houses start to feel like it is them against the world, suggests aBlogtoWatch founder Ariel Adams.
