The decision comes on the back of the announcement that this year’s event was cancelled just a couple of months ago.
EXHIBITIONS
A total of 17 brands are taking part in the event, which runs until Saturday 29 August, and will be exhibiting to press and clients in boutiques and hotels across downtown Geneva on a by-appointment-only basis.
Any thoughts of a last minute dash to Hong Kong in September for the city's Watch & Clock Fair will need to be put on ice.
JCK Las Vegas & its sister show Luxury, which would have taken place at the end of May were it not for Covid-19, opens tomorrow, August 11, as a global virtual exhibition, education forum and meeting place.
James Murdoch throws exhibition organizer a lifeline through private equity firm Lupa Systems.
Fabienne Lupo, who has spent 15 years at the Fondation de la Haute Horlogerie and been the face of the rebranded Watches & Wonders Geneva, has been replaced with Richemont's Head of Specialist Watchmakers Emmanuel Perrin.
Hopes that the Swiss watch industry would pull together next year for a single mega show in Geneva look likely to be dashed.
Organizer is keeping safety regulations under constant review, but has told exhibitors it intends to go ahead.
Geneva Days, Switzerland's only multibrand event this year, will take place from August 26 to 29, its organizing committee has confirmed today.
