The watchmaker will take over a visitor centre on The Île Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.
Society is working with American watchmaker Bulova to promote the importance of watches, clocks and timekeeping to children.
Only one 5-star hotel in Basel has signed-up to maximum prices during the week of the watch fair.
A record 1,400 visitors came to see the latest watches from 35 watch brands: the largest number of exhibitors and the highest number of registered attendees.
Replacing Baselworld for de Grisogono will be a private exhibition in the Royal Suite at the Four Seasons Hotel in Geneva that will run from January 13th to 18th, 2019.
'Central Plaza' will feature new services for the media and new restaurant and social spaces for visitors.
Thierry Stern insists that the exhibition has a future, while also reflecting on Patek's own booming global trade that vindicates its retail model
The area is already fully booked, with exhibitors including Alexander Shorokhoff, Ebel, MeisterSinger, Michel Herbelin, Mühle Glashütte, Sinn Spezialuhren, Staudt Watches, and Tutima Glashütte.
CEO Georges Kern, a veteran of SIHH anchor Richemont, signs Breitling as 43rd partner of FHH.