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Refresh will include new digital and social campaign, a pop-up experience and a capsule collection of one-of-a-kind watches.
The exhibition is the first of its kind to come to the San Francisco market, offering the Bay Area’s only chance to see history-making timepieces owned by icons and game changers.
Watch guru Wei Koh, founder of Revolution magazine, was involved in every stage of the watch roll’s development, along with the brand’s Design Director, Rupert Shreeve.
The auction will showcase several spectacular newly discovered and fresh to the market timepieces and important rarities and is expected to fetch in excess of CHF10 million (around £7.9 million) in total.
The watch is a unique collaborative timepiece that commemorates and draws inspiration from the life, times and ethos of Sir Douglas Bader (1910 – 1982).
Like other variations in this line, the new creations for women house an exclusive cutting-edge movement which is capable of simplifying every facet of the user experience.
Bulova has unveiled two new American Clipper timepieces, while Citizen has released the new Promaster Marine.
The Shoreditch Collection includes 24 pieces inspired by the brand's East London roots and is available from November.
In a tribute to Nigel’s F1 title triumph, only 1,992 TW Steel Nigel Mansell Limited Edition watches are available.
Swatch Group has decided to let the watch and jewellery licensing agreement with Calvin Klein end at its date of expiration, citing "recent turbulence".