Bulova and Citizen announce Macy’s Watch Drop participation


Bulova has announced its participation in Macy’s exclusive Watch Drop, unveiling two new American Clipper timepieces.

Inspired by the 1950’s timepieces, the two new styles, re-imagined exclusively for Macy’s, feature nods to the vintage designs with a modern spin.

Both timepieces feature the vintage Bulova logo, as well as the word “selfwinding” on either the deep blue ($395) or black dial ($425) to note the mechanical 21-jewel movement.

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Talking about the Clipper, the brand said: “When Joseph Bulova opened his first storefront on Maiden Lane in New York City, the sights and sounds of the bustling city influenced the designs of some of his most iconic pieces.

“The sight of the magnificent Clipper ships sailing into New York inspired one of Bulova’s most enduring styles which was named, American Clipper.”


Citizen has also announced its participation in Macy’s exclusive Watch Drop, unveiling the new Promaster Marine, an ISO-compliant, dual time, 200m dive watch.

The piece features an ultra-strong Super Titanium case and lightweight titanium bracelet providing durability and comfort.

Featuring Eco-Drive technology, the Promaster Marine is powered by light and never needs a battery.



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Patrick Cremona

The author Patrick Cremona