Olivia Burton responds to “overwhelming” customer demand with new genderless line


Olivia Burton has released The Shoreditch Collection, a genderless collection of watches inspired by the brands East London roots.

The brand said the collection, which includes 24 pieces, was driven by “overwhelming” demand from customers for a genderless line.

According to Olivia Burton, The Shoreditch Collection combines a cool, fashion-forward aesthetic with classic lines and quality craftsmanship, to bring customers unique pieces for everyday styling.


The brand’s co-founder, Jemma Fennings, said: “We felt it was important to respond to the feedback from our customers. Born primarily from an overwhelming demand that we simply could not ignore, Shoreditch is a collection of striking designs that are made for everyone- regardless of gender.”

The range includes a combination of classic and more conversational pieces from hand crafted floral designs with an unexpected edge, to its striking Shoreditch bee.

Each piece in the range comes complete with contemporary sleek grey packaging, with prices starting from £92.

The Shoreditch Collection will launch in November online at oliviaburton.com, in the Covent Garden flagship boutique and exclusively with retail partner ASOS.

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