Posted inTRENDS, FEATURES, LEAD STORY, NEWS
Out with the new, in with the old
BY RUSSELL SHELDRAKE Telling a convincing story is a big part of selling a timepiece. Being able to link a watch’s design or function to some historic event/person/period is a large part of how these brand’s marketing departments convince us to part with our hard-earned cash. And an easy way to attach a tale to […]
