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Watchmakers from the publicly listed groups are often accused of being slow-moving and conservative while privately-owned brands are more nimble and innovative. Richemont’s Vacheron Constantin is proving to be the exception that rule, and is being rewarded with growing enthusiasm from consumers and retail partners across the world and particularly in the United States.
Just weeks after reopening following last year's covid lock down, downtown Chicago erupted as protests over the death of George Floyd turned violent and boutiques were looted. Far from retreating in the face of a year from hell, Burdeen's saw opportunity in the chaos.
Burdeen's Jewelry has opened its fourth location in Chicago with the addition of a showroom selling luxury pre-owned watches alongside estate jewelry and a Vacheron Constantin boutique.
Burdeen's is showing admirable bounce-back-ability after a torrid year for the business and the city.
Matthew and Rada Burdeen are bringing a fresh and youthful energy to the Windy City, and it is catching the eyes of the biggest watch brands.
Having opened monobrand boutiques with A. Lange & Sohne, Panerai and IWC this year, the Chicaco-based independent is in the market for more.
They are the first boutiques for any of the watchmakers in Chicago despite the city being home to 10 million inhabitants and a magnet to 35 million visitors per year.