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Burdeen secures spot on Chicago’s Magnificent Mile for Vacheron Constantin and pre-owned watch boutique

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Chicago’s Magnificent Mile of premium retailers will have a new Vacheron Constantin and pre-owned luxury watch boutique this summer.

Burdeen’s Jewelers, which already runs monobrand boutiques for Panerai, IWC and A. Lange & Sohne within the city’s Waldorf Astoria hotel, joins the likes of Bulgari, Burberry, Tiffany, Chanel, Cartier, Harry Winston and Razny Jewelers on the famous Michigan Avenue shopping and leisure strip.

Burdeen’s is showing admirable bounce-back-ability after a torrid year for the business and the city.

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First covid forced all of its boutiques to close, including Burdeen’s in Buffalo and B. Young & Co, which it owns and runs on Chicago’s Gold Coast.

They had barely started trading again after Illinois authorities allowed retailers to reopen when riots broke out in Chicago following the death of George Floyd and looters smashed their way into stores throughout the downtown area.

Every one of Burdeen’s downtown stores was broken into.

Matt Burdeen and his wife Rada.

Thankfully, nobody was injured and looters were unable to steal anything of value because it was all locked in safes, CEO Matt Burdeen tells WatchPro in our Big Interview to be published in June.

There are still 28 permanently or temporarily closed businesses on the Magnificent Mile, according to analysis by the Chicago Tribune, and Burdeen’s opportunistically moved in to secure a prime site close to the Waldorf Astoria hotel at 909 North Michigan Avenue.

Mr Burdeen says the space will be used for a showroom split into a Vacheron Constantin boutique and a pre-owned luxury watch store.

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