TAG Heuer unveils $25,000 Jimmy Butler Carrera Tourbillon in Miami


TAG Heuer used Miami Art Week as a canvas to present its latest collaboration timepiece, the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon.

Miami Heat guard Mr Butler was signed as a brand ambassador for TAG Heuer in May this year.

TAG Heuer CEO Frédéric Arnault hosted a dinner at a waterfront private villa in Miami Beach to mark the launch.


Mr Butler couldn’t make it because of a recent injury, but guests included Madelyn Cline, best know for her role in Netflix drama Outer Banks attended along with musician Luis Fonsi and Paulina Vega, a model and Colombian television host.

Mr Butler sent a video message thanking TAG Heuer for the Special Edition Carrera Heuer 02T, a tourbillon watch he helped to design.

It carries the player’s personal logo and pink accents as an homage to his daughter.

There will only be five of the watches made, which will be on sale exclusively at TAG Heuer’s Miami Design District store for $25,000.

“TAG Heuer and Jimmy Butler share a similar trailblazing approach to our respective crafts – a drive for high performance, entrepreneurial spirit, and a passion for excellence. Jimmy is an impressive athlete and dynamic leader on and off the court, and we are thrilled to showcase our partnership and close collaboration through this special edition Carrera Heuer 02T Tourbillon, exclusive to the Miami Design District boutique,” Mr Arnault says.

Jimmy Butler.

“As a watch enthusiast, it has been a dream of mine to add my own touch to a luxury timepiece. For this special watch, limited to only five in the world that we’re unveiling tonight, I was able to include personal elements like subtle accents of pink to honor the person who means the most to me in this world – my daughter. By wearing this watch, you’ll always have a piece of me and her when you check the time,” Mr Butler reveals.

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