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WATCH FACES: Jimmy Butler’s celebrity friends turn out for TAG Heuer’s...

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TAG Heuer used Miami Art Week as a canvas to present its latest collaboration timepiece, the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon.

TAG Heuer unveils $25,000 Jimmy Butler Carrera Tourbillon in Miami

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Miami Heat guard Mr Butler was signed as a brand ambassador for TAG Heuer in May this year.

TAG Heuer keeps Aryton Senna story alive with special edition F1...

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TAG Heuer Senna Special Edition 2021 chronograph comes in a 43mm steel case with black DLC housing a precision quartz movement.

WATCH FACES: Ryan Gosling welcomed into TAG Heuer family at star-studded...

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Party was attended by fellow TAG Heuer’s ambassadors and friends of the brand including Hollywood actor Patrick Dempsey, tennis champion Naomi Osaka, Olympic sprinter Sydney McLaughlin and more.

TAG Heuer dials up the lux for Bright Black Connected timepiece

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Smartwatch has a dark and moody feel thanks to a matte black DLC coating on its 45mm titanium case.

TAG adds three new Aquaracers to the eight launched at Watches...

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LVMH brand TAG Heuer has unveiled three additions to the Aquaracer Professional 300 collection.

TAG Heuer celebrates brand ambassador work with “The Tennis Hour”

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In kicking off the US Open, TAG Heuer celebrated its plethora of Tennis player brand ambassadors with “The Tennis Hour.”

TAG Heuer upgrades running features of Connected app as part of...

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2021 will combine a virtual marathon, where runners can cover the 26.2 miles from anywhere in the country, with the tens of thousands of amateur and professional athletes attempting the iconic central London course.

IN DEPTH: How much watchmakers pay to keep Formula 1 on...

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Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a trillion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.

LVMH sales now 11% higher than before the pandemic

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Watches and Jewelry revenue almost quadrupled to €4 billion in comparison to last year.