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LVMH brand TAG Heuer has unveiled three additions to the Aquaracer Professional 300 collection.
In kicking off the US Open, TAG Heuer celebrated its plethora of Tennis player brand ambassadors with “The Tennis Hour.”
2021 will combine a virtual marathon, where runners can cover the 26.2 miles from anywhere in the country, with the tens of thousands of amateur and professional athletes attempting the iconic central London course.
Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a trillion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.
Watches and Jewelry revenue almost quadrupled to €4 billion in comparison to last year.
Mario wakes you up with a salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target.
500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.
A limited edition TAG Heuer Connected has Super Mario dishing out rewards for reaching activity goals throughout the day.
The “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.
American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.