Tuesday, August 3, 2021
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LVMH sales now 11% higher than before the pandemic

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Watches and Jewelry revenue almost quadrupled to €4 billion in comparison to last year.

TAG Heuer sends Super Mario fitness app to all Connected watches

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Mario wakes you up with a salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target.

Ready Player One? First Swiss watchmakers shift promotions into eSports and...

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500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.

Super Mario urges TAG Heuer smartwatch wearers to get active

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A limited edition TAG Heuer Connected has Super Mario dishing out rewards for reaching activity goals throughout the day.

TAG Heuer shows off Aquaracer Professional 300 with Times Square takeover

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The “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.

TAG Heuer teams with extreme water sports champions for Aquaracer Professional...

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American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.

US Olympian and gold medal-hopeful Sydney McLaughlin joins TAG Heuer’s ranks

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The 21-year-old is a record-breaking sprinter and hurdler who was part of the US Olympic team at age 16 in Rio.

TAG Heuer voices support for Naomi Osaka after she withdrew from...

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Naomi Osaka, who signed on with the watchmaker in January, pulled out of the French Open tennis championship over concerns that pressure from the media was affecting her mental health.

TAG Heuer Connected smartwatch dives into swimmers’ market

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TAG Heuer's Connected will show a swimmer the number of laps completed, total distance and interval breakdowns.

TAG Heuer turns to titanium for latest limited edition Monaco

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500 of the TAG Heuer Monaco Titan Special Edition will be made and sold exclusively by the brand online and through its boutiques.