Friday, September 17, 2021
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TAG adds three new Aquaracers to the eight launched at Watches...

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LVMH brand TAG Heuer has unveiled three additions to the Aquaracer Professional 300 collection.

TAG Heuer celebrates brand ambassador work with “The Tennis Hour”

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In kicking off the US Open, TAG Heuer celebrated its plethora of Tennis player brand ambassadors with “The Tennis Hour.”

TAG Heuer upgrades running features of Connected app as part of...

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2021 will combine a virtual marathon, where runners can cover the 26.2 miles from anywhere in the country, with the tens of thousands of amateur and professional athletes attempting the iconic central London course.

IN DEPTH: How much watchmakers pay to keep Formula 1 on...

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Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a trillion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.

LVMH sales now 11% higher than before the pandemic

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Watches and Jewelry revenue almost quadrupled to €4 billion in comparison to last year.

TAG Heuer sends Super Mario fitness app to all Connected watches

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Mario wakes you up with a salute in the morning and as the day progresses and you rack up your step count, you unlock rewards at each stage of your daily target.

Ready Player One? First Swiss watchmakers shift promotions into eSports and...

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500 million people are tuning in to watch gamers competing in eSports and playing Fortnite, FIFA and Call of Duty. That is an audience watch brands cannot ignore.

Super Mario urges TAG Heuer smartwatch wearers to get active

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A limited edition TAG Heuer Connected has Super Mario dishing out rewards for reaching activity goals throughout the day.

TAG Heuer shows off Aquaracer Professional 300 with Times Square takeover

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The “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.

TAG Heuer teams with extreme water sports champions for Aquaracer Professional...

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American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.