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Omega dominates social media with links to its moon landing history

Moon landing instagram

With just 12 days to go until the 50th anniversary date of man’s first step on the moon, retailers are reporting a surge in interest for Omega, which provided watches for the Apollo 11 mission and many other trips into space.

Brand ambassadors including Buzz Aldrin, Charlie Duke (an Apollo 16  who landed on the moon in 1972) and George Clooney are adding historical and contemporary firepower to campaigns that include traditional advertising, in-store and window display merchandising and a massive social media blitz.

The Omega ‘Moonwatch’ Speedmaster was center of attention at a 50th Anniversary photo shoot at Kennedy Space Station fearing Mr Clooney.

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View this post on Instagram

 

#Moonwatch Call me Buzz! The legendary @DrBuzzAldrin.

A post shared by OMEGA (@omega) on

 

Many of the Instagram posts include archive recordings of moon landings or commentary about their importance from the likes of Mr Clooney.

They have been viewed and shared tens of thousands of times.

 

 

View this post on Instagram

 

#Moonwatch George Clooney reflects on a time when anything seemed possible. Watch the film in IGTV.

A post shared by OMEGA (@omega) on

 

Omega will make almost 7,000 of its limited edition Speedmaster 50th anniversary Moon Watches

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Rob Corder

The author Rob Corder

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