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Omega has still managed to benefit from the thrill of the sport, not least because it is the most watched in history online and across social media.
Visitors to the boutique in Miami will now have unique access to the occasion through a litany of pop ups and displays.
Top line global sales for the first half of this year remain 17% below the same period in 2019.
Yellow gold Seamaster Aqua Terra watches have blue ceramic dials engraved with a pattern inspired by the Tokyo 2020 Olympic Games emblem.
This summer, the range has grown with 23 new styles for men and women, drawing on the brand’s famous timepiece designs for inspiration.
Omega’s Seamaster has always been about versatility, a quality the brand has added to today.
Houston’s Zadok Jewelers has moved into its own 28,000-square-foot two-storey showroom with over 60 fine jewellery and luxury watch brands.
A year late, but maybe even more appreciated for the delay, the spectacle is the biggest date in Omega’s calendar during every four year cycle.
Chrono24 is reporting extreme volatility for watches fueled by concurrent announcements and rampant rumours of model discontinuations.
Omega has made 40mm versions of its De Ville Trésor collection of classic men's watches in yellow and the brand's own Sedna 18ct gold.