CEO Raynald Aeschlimann wants to promote the history of Omega timepieces at an extended museum in Switzerland.
Rare chocolate brown Speedmaster attracts frenzy of bidding between internet and telephone bidders, driving the price up to $117,500 including all fees.
The movie, which premieres on October 12, tells the story behind the first manned mission to the moon.
International watch brand has produced a documentary to mark 48 years since moon landing.
Limited edition Speedmaster and Seamaster unveiled ahead of this week's Challenger Playoffs.
Omega held its official worldwide celebration for the 60th anniversary of the Speedmaster in London this week.
Seamaster, Railmaster and Speedmaster are given new life in 60th anniversary reinterpretations
The Seamaster 300, the Railmaster and the Speedmaster were all introduced in 1957.
Brand looks to capitalise on anniversary and its marketing drive to attract interest
Director of watches and jewellery at auction house Fellows gives his view on what makes the Omega Speedmaster special.