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WATCHPRO USA

News, Trends and Analysis of The US Watch Industry

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Tag: Novak Djokovic

Posted in NEW PRODUCTS
by Staff WriterNovember 21, 2024November 21, 2024

Hublot makes watches from Djokovic’s used tennis kit

Hublot has made a lightweight watch using material from leftover racquets and polo shirts of its brand ambassador and former world number one tennis star Novak Djokovic. The watchmaker developed a composite from Head racquets and Lacoste polo shirts used ...

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Posted in America
by Rob CorderSeptember 10, 2018

Seiko boosted as its brand ambassador Novak Djokovic wins US Open

It has been three years since Novak Djokovic last held the US Open tennis trophy aloft, but the comparatively lean spell came to an end this weekend and a watch from the Croatian’s long term partner Seiko was on his ...

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Posted in NEWS
by Rob CorderJune 29, 2017

Seiko creates a special edition dress watch in conjunction with Novak Djokovic

Seiko has unveiled a dress watch as this year’s special edition created in partnership with tennis legend Novak Djokovic. Mr Djokovic has been a brand ambassador for Seiko since 2013, and every year the watchmaker has created a timepiece designed ...

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Posted in INTERNATIONAL
by Rob CorderDecember 15, 2016December 15, 2016

Seiko extends partnership with Novak Djokovic for a further four years

Seiko has extended its partnership with world tennis number 2 Novak Djokovic through to the end of 2020. He will be 33 years-old by the end of that year, making it likely he will be brand ambassador through to the ...

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Posted in 2016
by Rob CorderDecember 6, 2016April 15, 2017

HIGHLY COMMENDED: Sports Activity Watches of the Year, Seiko Prospex SSG001P1

Any watch that has Novak Djokovic as its ambassador must be one for sports purists, right? Seiko markets the Prospex collection as being: “Serious watches for serious sports,” and the watchmaking powerhouse is true to its word. The SSG001P1 model ...

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Posted in NEWS
by Joe PeskettSeptember 27, 2016September 28, 2016

Seiko champions new Novak Djokovic limited edition

Seiko has announced the launch of the Novak Djokovic limited edition Astron GPS Solar, which it regards as the best Astron watch and is limited to 3,500 pieces. Djokovic is the world’s number one tennis player and became one of ...

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Posted in INTERNATIONAL
by James ButteryJuly 11, 2016

Serena Williams wins two Wimbledon titles wearing an Audemars Piguet

Not only did Serena Williams win her 22nd Grand Slam victory when she successfully defended her Ladies’ Singles title at Wimbledon this weekend, she joined an even more exclusive club by winning the tournament whilst wearing her sponsor’s watch. Williams ...

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Posted in NEW PRODUCTS
by James ButterySeptember 1, 2015

Djokovic straps on new Seiko Astron Dual-Time

Seiko has celebrated its association with the world’s No.1 tennis player Novak Djokovic with a Limited Edition of the brand’s new Astron Dual-Time collection. Over the last 12 months Djokovic has travelled to 20 tournaments in 20 cities in 12 ...

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Posted in NEW PRODUCTS
by James ButteryMay 20, 2015

Lorus collection supports Novak Djokovic charity

Lorus has launched a new collection of watches that will support the good work of the Novak Djokovic Foundation. The Seiko Watch Corporation brand became watch partner of the tennis star’s charitable foundation since last year and the new five-piece ...

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Posted in NEWS
by James ButteryOctober 14, 2014

Seiko takes over Grand View Terminal 5

Seiko has taken over World Duty Free’s Heathrow Terminal 5 Grand View window display during October for the second year in a row. Window graphics and display cases highlight key pieces in the Astron GPS Solar collection modelled by brand ...

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Posted in Others
by James ButteryOctober 1, 2014

IN VIDEO: Seiko’s Prospex Kenetic 2014 campaign

...

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Posted in Others
by James ButteryOctober 1, 2014

IN VIDEO: Seiko’s Premier Kenetic 2014 campaign

...

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Posted in NEWS
by James ButterySeptember 30, 2014

Seiko launches biggest ever multimedia ad campaign

Seiko today launches its most comprehensive multimedia advertising campaign to date which will be seen on television alone 49million times in the run up to Christmas. The watch brand hopes to build on the success of its television campaigns over ...

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Posted in INTERNATIONAL
by James ButteryAugust 21, 2014

Seiko launches first US boutique on Madison Avenue

Seiko has opened its first boutique in the US on New York City’s prestigious Madison Avenue. Shinji Hattori, Seiko Watch Corporation president and chief executive officer, hosted a celebration in the city attended by 150 VIP guests including Seiko brand ...

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Posted in INTERNATIONAL
by James ButteryJuly 15, 2014

Lorus backs Djokovic charity work with collection

Seiko brand Lorus has released a collection of three watches to support the work of tennis superstar Novak Djokovic’s charity foundation. The Novak Djokovic Foundation was founded 2007 with the aim of helping underprivileged children in his native Serbia and ...

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Posted in NEWS
by James ButteryJuly 10, 2014

Astron-omical week for Djokovic and Seiko

Seiko scooped one of the most prestigious photo opportunities in the sporting calendar when brand ambassador Novak Djokovic won the Wimbledon men’s singles trophy at the weekend. The Serb tennis sensation lifted his second Wimbledon men’s singles title wearing the ...

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Posted in INTERNATIONAL
by James ButteryFebruary 18, 2014

Watch ambassadors in New York tennis showdown

Two titans of tennis will meet on court at the BNP Paribas Showdown in New York in a match that is also set to engulf the watch industry. Andy Murray, brand ambassador for Rado, and Novak Djokovic, brand ambassador for ...

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Posted in INTERNATIONAL
by Staff WriterJanuary 13, 2014

Seiko signs three-year deal with Novak Djokovic

Seiko has inked a three-year deal with tennis player Novak Djokovic to become a global ambassador for the watch brand. A statement from Seiko said: "We are delighted that Novak selected Seiko and we are honoured and proud to be ...

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WatchPro USA magazine March 2026
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