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Seiko makes waves with upstart NYC fashion brand

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Seiko Watch of America and New York sport and fashion brand, Rowing Blazers, have announced a collaboration on two Limited Editions and one Special Edition timepiece.

Developed in collaboration with Rowing Blazers founder and creative director Jack Carlson and Seiko’s Product Development team, Carlson says he couldn’t think of a better team-up.

He explained: “Collaborating with Seiko is a dream come true. I have a small collection of both new and vintage Seikos, and I’m obsessed with the brand.”

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Adding: “This is our first real foray into the world of watches — though we often sell vintage Seikos on our site — and I couldn’t imagine a better partnership.”

The Seiko 5 Sports, Rowing Blazers designs each offer a distinctive bezel treatment.

As a homage to Seiko’s archives, the first design has a “rally” bezel, a tribute to the ’90s with a Rowing Blazers flip on the classics, the second design has a four-color red, blue, yellow and green bezel. The final design incorporates a zig-zag patterned bezel, displaying Rowing Blazers’ most distinctive motif.

Each watch has a special case back emblazoned with one of Rowing Blazers’ “house codes,” a contemplative skeleton.

Every watch also has a Rowing Blazers logo on the dial, a unique red and white second hand and comes in a special collector’s tin in Rowing Blazers’ signature zig-zag pattern, with both a bracelet and an alternative nylon military strap.

The “zig-zag” (SRPG51) and “rally” (SRPG49) watches are available in limited editions of 500, while the four-color bezel design (SRPG53) is a special edition.

Each watch retails for $495 and is available at seikousa.com and rowingblazers.com.

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