US retail sales to exceed $4.4 trillion with annual forecast revsion as economy opens up


The National Retail Federation has issued its revised annual forecast for 2021, showing expectations of growth post-pandemic.

The data anticipates that retail sales will now grow between 10.5 percent and 13.5 percent to more than $4.44 trillion this year as the economy accelerates its pace of recovery.

NRF president and CEO in the United States, Matthew Shay, commented: “The economy and consumer spending have proven to be much more resilient than initially forecasted.


“The combination of vaccine distribution, fiscal stimulus and private-sector ingenuity have put millions of Americans back to work. While there are downside risks related to worker shortages, an overheating economy, tax increases and over-regulation, overall households are healthier, and consumers are demonstrating their ability and willingness to spend.”

Adding: “The pandemic was a reminder how essential small, mid-size and large retailers are to the everyday lives of Americans in communities nationwide.”

The revised forecast surpasses NRF’s initial projection of at least 6.5 percent growth, made in February of this year.

The initial forecast was made when there was still great uncertainty about consumer spending, vaccine distribution, virus infection rates and additional fiscal stimulus, prior to passage of the American Rescue Plan Act.

NRF now forecasts that 2021 retail sales are estimated to total between $4.44 trillion to $4.56 trillion.

Non-store and online sales, which are included in the total figure, are expected to grow between 18 percent and 23 percent to a range of $1.09 trillion to $1.13 trillion as consumers continue to utilize ecommerce.

The updated figure compares with $4.02 trillion in total retail sales in 2020. Of that, $920 billion was from purchases made through non-store and online channels.

In addition, NRF now projects full-year GDP growth to approach 7 percent, compared with the 4.4 percent and 5 percent forecasted earlier this year.

It added that pre-pandemic levels of output are expected to return this quarter.

Jack Kleinhenz, Chief Economist at NRF, said: “We are seeing clear signs of a strong and resilient economy.

“Incoming data suggests that U.S. economic activity continues to expand rapidly, and we have seen impressive growth. Most indicators point toward an energetic expansion over the upcoming months and through the remainder of the year.”

Kleinhenz said that the sheer amount of both fiscal and monetary policy intervention has lifted personal income and filled the well of income that was lost back in March and April of last year, creating an overabundance of purchasing power.

Given the strength of consumer spending, Kleinhenz noted he anticipates the fastest growth the U.S. has experienced since 1984.

The reopening of the economy has accelerated much faster than most had believed possible, even a year ago.

Previous articleRolex pipped to top spot of being the most counterfeited luxury brand on TikTok
Next articleSeiko makes waves with upstart NYC fashion brand


Please enter your comment!
Please enter your name here