Watches of Switzerland set a new standard for multi-brand luxury watch retail in the UK when it opened its three-storey emporium at number 155 on London’s Regent Street in 2014.
It was the first of three showrooms in Central London — the other two are on Oxford Street and Brompton Road (home to Harrods) in Knightsbridge — that became known as the golden triangle of stores.
They might have been called geese that kept laying golden eggs because they were there to serve a flood of overseas visitors in 2016 when the Brexit vote crashed the pound and made shopping in London up to 30% cheaper than the rest of the world.
The spending spree set Watches of Switzerland Group up for an IPO that has it currently valued at £2.2 billion.
Watches of Switzerland strongly believes in multibrand retail, but also in branded spaces.
155 delivers both over three floors with Rolex anchoring the ground floor and getting half the window display frontage onto Regent Street.
The Rolex boutique was upgraded in 2019.
Patek Philippe is the big draw on the first floor.
The lower ground was refurbished this year, with branded boutiques for TAG Heuer, Tudor, Longines, Breitling, Hublot and Panerai along with the service desk.
The same refurbishment and reshuffle made space for MB&F, a sign that artisan independents are becoming commercially important to the group.
Thank you to the generous sponsors of The World’s Greatest Showrooms
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