Netflix blockbuster Selling Sunset has given Sunset Boulevard a rather more glamorous image boost than the West Hollywood thoroughfare probably deserves.
Sure, it has an F.P. Journe boutique, right next door to the Oppenheim Group office where the most Instagrammable team in American real estate is housed, but in general it is a busy route into the real money area of Beverly Hills.
Collectible pre-owned watch specialist WatchBox has chosen to locate its latest lounge on a secure upper floor of a building just off Sunset.
It is the fourth lounge to have opened in under a year in the United States, joining premises in Boca Raton and Miami in Florida and Manhattan, New York, plus its headquarters in Philadelphia.
