LVMH Watch Week is heading to La La Land for its new year kick-off event in January.
The annual showcase was created in 2020 as a way to keep control of the group’s launch agenda at a time Baselworld and SIHH (which became Watches and Wonders Geneva) were in chaos.
That first outing, in Dubai, took place before the world shut down for the first wave of covid, and was a Bulgari-driven project that presented its own early season capsule collections alongside watches from Hublot, Zenith and, to a lesser extent, TAG Heuer.
It was attended mainly by media and retailers from Europe and the Middle East.
LVMH Watch Week went online for two years because of the pandemic, but was relaunched in Singapore in 2023 to appeal to the Asian markets, and then made its first appearance in the United States, with a session in Miami last year that was used to introduce Daniel Roth and Gérald Genta, which had recently become part of LVMH’s watchmaking at its La Fabrique Du Temps facility in Geneva.
2025 sees the event return to the United States, now comfortably the biggest market in the world for Swiss watches, this time on the West Coast in Los Angeles.
It looks like being the biggest outing to date, with LVMH broadening the line-up to include Louis Vuitton watches, Tiffany & Co. and L’Epée 1839 clocks along with Bulgari, Hublot, TAG Heuer, Zenith, Daniel Roth and Gérald Genta.
“This sixth edition of LVMH Watch Week in Los Angeles will feature nine of the group’s watchmaking maisons, three of them new to the event, driving further momentum for what has grown into a can’t miss rendezvous for watch aficionados. We’re thrilled at the prospect of welcoming our clients and all our partners at the very start of the year for a display of new timepieces, great surprises and exceptional creations that will mark 2025,” says Frédéric Arnault, CEO of LVMH Watches.
A line-up of nine brands, including the might of Tiffany and Bulgari, is likely to bring a new level of international attention to the Los Angeles LVMH Watch Week.
Rather than a relatively intimate event bringing together specialist watch editors and retail partners, the Arnault family could use LA as a backdrop for global coverage across social media with Hollywood influencers to the fore.