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This year, away from the Arabian sun, LVMH has hosted the event virtually and Hublot, Zenith and Bulgari have all taken the opportunity to debut new watches and new styles.
In an industry obsessed with its past, Bulgari’s new managing director for watches, Antoine Pin, believes only forward-facing companies will thrive.
A fledgling event in Dubai could be a template to rival the once mighty Swiss watch fairs.
Can Bulgari's Octo Finissimo become a platform watch that leads to decades of commercial success? We ask the man who designed it.
Fine mechanical watchmaking for ladies fought for attention with highly commercial additions in the metal bracelet professional watch category from Hublot, TAG Heuer, Zenith and Bulgari.
Brands uses LVMH Watch Week to introduce fresh interpretations of its Defy Midnight and Elite families.
CEO Ricardo Guadalupe will push Hublot watches to market many months earlier than rivals like Rolex and the Richemont brands.
Bulgari CEO says Dubai event will be the first of many and signals this year's Baselworld may be its last.