Vacheron Constantin has opened a flagship exhibition named “Celebrations,” in New York.
It celebrates the world of Pop Art and will run through to March, after opening on December 6.
From a collection of mid-century heritage watches never before shown in the U.S. to a series of paintings created in collaboration with New York Pop Artist Jojo Anavim, “Celebrations” aims to be an immersive experience filled with color and whimsy, according to the brand.
Pop Art – Inspiration
In the late 1950s and early 60s, a cultural revolution was underway, risktaking and exploration defined the cultural mood.
A new generation of artists emerged in New York City in search of inspiration that mirrored and incorporated everyday items, consumer goods, and unexpected elements of popular culture.
The New York City artists who defined this movement became the heart of what is known today as Pop Art.
Vacheron Constantin’s Mid-Century Watch Design
While Pop Artists forced the world to look at life through a different lens, Vacheron Constantin watchmakers and artisans undertook their own form of exploration, making unexpected choices that came to define the Maison’s aesthetic, Classic with a Twist.
The “Nicknames” heritage exhibition on display shows a series of these atypical and daring watch designs from this era whose names reveal inspiration drawn from popular culture.
Pop Art Today
To honor the contemporary world of Pop Art in 2021, and in line with the Maison’s long held dedication to the advancement of the Arts, Vacheron Constantin has collaborated with New York City Pop Artist Jojo Anavim.
An Artistic Collaboration
In collaboration with Vacheron Constantin, New York City-based artist Jojo Anavim created a three-piece series of oil on canvas paintings depicting the joyful and emotional side of the holidays.
Anavim, who is known for transforming mundane objects and imagery into vibrant, enigmatic paintings created the three paintings for Vacheron’s new NYC Flagship boutique.
The works occupy a space that exists at the intersection of pop and surrealism which translate to a lucid visual landscape.
The three paintings created for this exhibition depict individually wrapped chocolates, an oversized, glittering ribbon wrapped gift box springing open with a larger than life gold leaf Overseas bezel, and scenes of loved ones captured in intimate embrace.