Posted inNEWS, Business, LEAD STORY, Research
Rolex tops desirability survey but what really makes first time watch buyers tick?
Younger customers, aged between 18 and 44, are the most likely to own or are thinking about buying a luxury watch, according to a survey of buying intentions among German citizens carried out by YouGov on behalf of Chron24. For decades, makers of expensive watches focused their marketing on older generations that are more likely […]
