Emma Calder, Author at WatchPro USA

IWC ramps up omnichannel presence with interactive VR experience

EDITOR'S CHOICE NEWS by Emma Calder on June 15, 2018

Watchmaker IWC Schaffhausen has expanded its business operations beyond reality with its latest omnichannel advertising campaign. As a part of its current international campaign, IWC is releasing an interactive virtual reality (VR) movie. The fully-immersive

Frederique Constant CEO hailed for originality with award win

EDITOR'S CHOICE NEWS by Emma Calder on June 15, 2018

Peter_Stas_&_Aletta_Stas_Receiving_The_Shapers_Prize

Peter Stas, a stalwart member of the international watchmaking market, has received industry recognition with an award coup. Mr Stas,

IN PICTURES: Longines horses around at 150th Belmont Stakes

GALLERIES NEWS by Emma Calder on June 15, 2018

Interntaional Swiss watch brand, Longines, has returned to the race track in partnership with Belmont Stakes. The brand took on

Ecommerce sales accelerate faster than bricks and mortar in Q1

EDITOR'S CHOICE NEWS by Emma Calder on June 14, 2018

Ecommerce sales for the first quarter of 2018 rose by 3.9% to $123.7 billion in the first quarter of 2018

TAG Heuer takes the wheel of 24-hour road trip with Patrick Dempsey

EDITOR'S CHOICE NEWS by Emma Calder on June 14, 2018

Tag Heuer jumped behind the wheel with American actor and brand ambassador Patrick Dempsey for a 24-hour driving slog. Mr

Louis Moinet wins design awards alongside Boeing’s Dreamliner aircraft

EDITOR'S CHOICE NEWS by Emma Calder on June 14, 2018

Louis Moinet has been hailed for its excellence in design with two award wins in an international competition that spans all industries. The Good Design Awards, which were first set up approximately 70 years ago,