Wednesday, April 21, 2021
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Emma Calder

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Watchmaker IWC Schaffhausen has expanded its business operations beyond reality with its latest omnichannel advertising campaign. As a part of its current international campaign, IWC is releasing an interactive virtual reality (VR) movie. The fully-immersive VR experience, which was developed in...
Peter Stas, a stalwart member of the international watchmaking market, has received industry recognition with an award coup. Mr Stas, CEO of Frederique Constant, a Citizen-owned company, has been awarded the Industry 4.0 prize during the first edition of The...
Interntaional Swiss watch brand, Longines, has returned to the race track in partnership with Belmont Stakes. The brand took on the role of Official Partner and Timekeeper at American Grade I stakes Thoroughbred horse racing event. At the 150th Belmont Stakes,...
Ecommerce sales for the first quarter of 2018 rose by 3.9% to $123.7 billion in the first quarter of 2018 compared to the final quarter of 2017, the US Census Bureau of the Department of Commerce announced today. The...
Tag Heuer jumped behind the wheel with American actor and brand ambassador Patrick Dempsey for a 24-hour driving slog. Mr Dempsey visited the Monaco Top Cars Collection before hitting the road with TAG Heuer towards the Var track in Le...
Louis Moinet has been hailed for its excellence in design with two award wins in an international competition that spans all industries. The Good Design Awards, which were first set up approximately 70 years ago, look to recognize designs that...
Richard Mille has continued to grow its RM family of timepieces by unveiling three limit-edition ranges. Three new 10-piece limited editions of the RM 022 Tourbillon Aerodyne, in red, white and blue, are available exclusively at Richard Mille boutiques in...
Casio has has snapped up a key role supporting this year’s GoPro Mountain Games in Vail, Colorado. The Vail Valley Foundation, which organizes the event, has announced that Casio watches are the official timepiece and timing partner of the GoPro...
Watchmaker Hublot kicked off a charity football match with a bevvy of famous faces at Old Trafford, the home of Manchester United. The Soccer Aid for Unicef match had Hublot as as the official timekeeper for this charity event, and...
Swiss watchmaker and jewelry brand Chopard has turned to the sea for inspiration for its latest collection of wristwatches. The Happy Fish collection, which features textured mother-of-pearl and luminescent moving diamonds, is limited to 250 pieces. In the dial centre is...