Posted inEDITOR'S CHOICE, NEW PRODUCTS, NEWS, SIHH
Baume & Mercier Indian Motorcycle limited editions reach US retail
The watch collections created from Baume & Mercier’s partnership with Indian Motorcycle are hitting US retail stores this month, giving partners a strong heritage story to drive sales. The aim of these partnerships, according to Baume & Mercier CEO Alain Zimmermann, is to bring the emotion of the golden age of motorcycling into a pitch. […]