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WATCHPRO USA

News, Trends and Analysis of The US Watch Industry

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Michel Nyedegger
Posted in Business
by Rob CorderFebruary 3, 2026February 3, 2026

EXCLUSIVE: Greubel Forsey CEO on the past, present and future for the embattled watchmaker

WatchPro was given a ringside seat to the drama unfolding at Greubel Forsey last week, although it was far from clear that the company was at war with its co-founder Stephen Forsey when we were given a tour of its ...

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Bremont JFK Airport
Posted in Business
by Rob CorderFebruary 3, 2026February 3, 2026

Bremont joins TAG Heuer and Breitling in JFK’s British Airways terminal

Bremont has opened a boutique within the duty free shopping area of New York’s premier airport. The new store is in JFK Airport’s Terminal 8, which handles 16 arrivals and departures for British Airways flights every day. “We are proud ...

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T26_SPO_HEROERA_Blue_Passion_112
Posted in Business
by May GarlandFebruary 3, 2026February 3, 2026

Tudor joins Hero-Era as Official Timekeeper

Hero-Era rallies place an emphasis on precision rather than speed, with competitors judged on timing and accuracy; a perfect platform for a watchmaker like Tudor, which has become the sport’s official timekeeper. Events such as the Peking to Paris Rally ...

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Swatch AI-DADA
Posted in DAILY NEWS
by May GarlandFebruary 3, 2026February 3, 2026

Swatch uses AI to power watch customization

Swatch’s AI-powered design tool, AI-DADA is being rolled out worldwide. It is described as an “artistic intelligence” that transforms creative prompts into fully realized watch designs. The launch follows the first unveiling of AI-DADA in Switzerland last November, where the ...

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norqain Adventure Chrono 41mm NHL Limited Edition
Posted in NEW PRODUCTS
by Ella KirbyFebruary 2, 2026February 2, 2026

Norqain celebrates NHL partnership with limited-edition Adventure Chrono

Norqain has announced the launch of the Adventure Chrono 41mm NHL Limited Edition, the first watch created to celebrate its partnership with the National Hockey League. The long-term collaboration with the NHL was announced in 2024 and marked a major ...

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Posted in DAILY NEWS
by Ella KirbyFebruary 2, 2026February 2, 2026

9 of the best watches at the 2026 Grammy Awards

Beyond the music, it was a case of style over spectacle at last night’s Grammy Awards in Los Angeles, and while there was no lack of bling, relatively understated watches stood out as a defining element of personal style on ...

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Rolex
Posted in Business
by Rob CorderFebruary 2, 2026February 2, 2026

CORDER’S COLUMN: Demand for Rolex and Audemars Piguet will be tested this year

Aggressive flippers of Rolex and Audemars Piguet, whose emotional attachment to watchmaking was no deeper than to Bitcoin, were flushed out of the market during the price slump that began in 2022. Moderately wealthy people, the type who were phoning-up ...

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Patek Philippe
Posted in Business
by Rob CorderFebruary 2, 2026February 2, 2026

BREAKING NEWS: Patek Philippe cuts prices in USA and hikes them in UK

Patek Philippe has cut prices by 8.6% in the United States. As WatchPro anticipated in a reported on December 8, the Geneva watchmaker reversed price rises and a cut to dealer margins that were introduced after America increased import tariffs ...

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1972 Chronoscope Sports Edition 2026_lowres
Posted in NEW PRODUCTS
by May GarlandFebruary 2, 2026February 2, 2026

Junghans swaps winter grey for colour in 1972 Chronoscope Sports Edition

Junghans is starting 2026 with a sharper focus on colour, introducing three new versions of its 1972 Chronoscope Sports Edition in orange, turquoise and light green. Limited to 200 pieces per colour, the watches mark the third release in the ...

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G Shock GA-2100
Posted in NEW PRODUCTS
by May GarlandFebruary 2, 2026February 2, 2026

G-Shock brings camouflage back to the wrist with new launch

As camouflage resurfaces as a key fashion statement in the ongoing Y2K revival, G-Shock is leaning into the trend with a fresh take on its best-selling GA-2100. The Japanese watchmaker is introducing the iconic “CasiOak” silhouette in a newly developed ...

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Luminox
Posted in NEW PRODUCTS
by May GarlandJanuary 30, 2026January 30, 2026

Built to last: how Luminox engineers watches for extreme conditions

Luminox has built its reputation on durability proven in real-world conditions rather than laboratory theory. That approach was firmly established in 1992, when Luminox watches were approved for use by the US Navy SEALs following exhaustive testing against leading watch ...

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swatch
Posted in Business
by Rob CorderJanuary 30, 2026January 30, 2026

Strong fourth quarter buoys optimism at Swatch Group

Swatch Group ended 2025 with turnover of CHF 6.3 billion, down by 1.3% at constant currency, or 5.9% lower once negative currency impacts of CHF 308 million are subtracted. A decision to maintain production, and not to resort to reduced ...

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split watches in the skies
Posted in NEW PRODUCTS
by Ella KirbyJanuary 30, 2026January 30, 2026

Split Watches’ second drop arrives with a world first

It’s not often that a new brand arrives on the independent scene with a palpable freshness, free of any preconceptions, expectations or metaphorical baggage. But at the tail end of 2025, Ed Margulies did just that with Split Watches. After ...

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chronopolis 2026
Posted in DAILY NEWS
by Ella KirbyJanuary 30, 2026January 30, 2026

New home for cool indies launches during Watches and Wonders

Just when you think there’s nothing more that can be packed into Week 16 comes another watch event for the industry’s April diary – but it’s one not to miss. New watch event Chronopolis is launching on 14-18 April (the ...

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HERMES Slim d'Hermès Squelette Lune watch
Posted in NEW PRODUCTS
by Ella KirbyJanuary 29, 2026January 29, 2026

Hermès doubles down on twin moon displays for new Slim d’Hermès Squelette Lune

Hermès has introduced the Slim d’Hermès Squelette Lune, a new addition to its Slim d’Hermès watch collection, first launched in 2015. The original Slim d’Hermès became known for its clean lines, angular lugs and restrained design, establishing somewhat of a ...

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Posted in Auctions
by Ella KirbyJanuary 29, 2026January 29, 2026

Ultra-rare Richard Mille offered with no reserve at government auction

An ultra-rare Richard Mille RM 59-01 Yohan Blake Tourbillon is currently being offered at an unreserved UK Government Auction hosted by Wilsons Auctions. The watch will be sold with no reserve price – perhaps the first time this model has ...

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Bain & Company luxury report
Posted in Business
by May GarlandJanuary 29, 2026January 29, 2026

China’s luxury market stabilizes in 2025 as watches remain under pressure

China’s personal luxury goods market contracted by 3%–5% in 2025, marking a significant slowdown from the sharp decline recorded in 2024, according to Bain & Company’s latest China Personal Luxury Report. While consumer confidence remained cautious for much of the ...

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Posted in Business
by Rob CorderJanuary 28, 2026January 29, 2026

Rolex signs with controversial LIV Golf tour

Rolex has stamped its seal of respectability on the controversial LIV Golf tour, which has lured some of the biggest names in the sport with huge sign-on fees and guarantees of big money tournament prizes. The new partnership which was ...

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Posted in NEW PRODUCTS
by Ella KirbyJanuary 28, 2026January 28, 2026

Piaget completes golden Polo 79 trilogy with two-tone model

Piaget has launched the Polo 79 Two-Tone, a final new addition to the revisited luxe sports watch collection that combines yellow and white gold, spotlighting its long-standing focus on precious metal watchmaking. The Piaget Polo was first introduced in 1979 ...

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Heron Marinor Gen II watch
Posted in NEW PRODUCTS
by Ella KirbyJanuary 28, 2026January 28, 2026

Héron revisits the nautical lore of its best-seller with Marinor Gen II

Héron has introduced the Marinor Gen II, the updated version of its bestselling Marinor dive watch first launched in October 2023. The original marked a turning point for the Montréal-based brand, helping it grow from a small independent into a ...

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WatchPro USA magazine March 2026

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