London Jewelers has opened its first Panerai boutique.
The monobrand store is located in The Mall at Short Hills, an upmarket mall in New Jersey, where London Jewelers also runs a full-service jewelry showroom with Patek Philippe and Tudor, a neighboring Rolex showroom and a Van Cleef & Arpel boutique.
The Panerai boutique sits on the ground floor within a row that includes Tiffany & Co., Breitling, IWC and TAG Heuer.
Panerai has an established style for its directly-run or franchised boutiques, which centers on the brand’s pillars: Italian heritage, the world of the sea, modern heroes, and technicity.
The Short Hills store has signature design details including Panerai’s iconic luminescent clock.
Inside, the space blends concrete finish, marble-effect flooring, wood veneer and metal grids, all with a blue colorway that ties the Panerai brand to the sea.
There is a special showcase with the Panerai Luna Rossa Collection which celebrates the brand’s partnership with the Luna Rossa Prada Pirelli team in the quest to conquer the 37th America’s Cup.