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Panerai has joined forces with Brabus, a German luxury engineering brand focused on high-performance vehicles.
In 2006, Panerai showed its enduring love of the sea and seamanship when it bought Eilean, a historic yacht designed and built in 1936, the same year that the Italian watchmaker launched its very first Radiomir timepiece.
Just under 99%, by weight, of the Panerai Submersible eLAB-ID is made from "materials integrating a high rate of recycled elements", the company says.
Openings underline the importance of the Golden Gate City as a West Coast hub not only of technology and commerce but also of watch collecting and fine watch culture, the company says.
Panerai has done a deal with the makers of Jason Statham’s next action thriller Five Eyes that will see the British actor wear one of its watches during the movie.
Platinumtech Luminor Marina limited edition will go on sale exclusively through Panerai boutiques.
There will be 70 of the Luminor Marina 44mm − Guillaume Néry Edition (PAM01122) available exclusively from Panerai boutiques.
Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.
The race will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021.
Having announced they would appear at a show within the same Geneva exhibition centre at the same time as Watches and Wonders, Rolex, Patek Philippe, Tudor, Chanel and Chopard have confirmed that they will not proceed with a physical event next April.