Watches from the likes of Rolex, Patek Philippe, Cartier, Audemars Piguet, IWC, Jaeger-LeCoultre can be traded-in, although not every watch is guaranteed to be accepted, particularly anything over 25 years of age.
There will be 70 of the Luminor Marina 44mm − Guillaume Néry Edition (PAM01122) available exclusively from Panerai boutiques.