Double autumn whammy for boutique.Goldsmiths


Goldsmiths spin-off concept store has announced its launch of Nixon and Unknown this autumn.

The two on-trend brands will be available in selected boutique.Goldsmiths stores and on its online e-commerce store.

Nixon has forged a reputation for unashamedly contemporary designs, aimed at active individuals, and boutique.Goldsmiths will take the Kensington, Sentry Leather and Time Teller ranges, amongst others.


On introducing Nixon to boutique.Goldsmiths, the store’s buying and merchandising director, Jim Crichton said: “We are pleased to have Nixon on board to broaden our ever expanding audience. Appealing to sports enthusiasts and trendsetters, the collection of watches are an exciting new addition to the Boutique portfolio.”

Unknown also appeals to trendsetters and east London fashion followers, with the hub of its creative operation based in its Shoreditch studio. The styles that boutique.Goldsmiths will be taking on include Engineered, The Classic, The Dandy, Urban, The Classic Bracelet and Natural Science.

Crichton was equally enthusiastic about working with Unknown: "We like to support young and new brands here at boutique.Goldsmiths and offer the latest in trend-led pieces to our customer. Unknown is a great example of a brand that is both creative and contemporary, aligning itself perfectly with our current portfolio of brands.”

Both brands will be stocked alongside fashion collections for men and women from leading global brands such as Michael Kors, Olivia Burton and Emporio Armani.

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