Swatch is set to reignite MoonSwatch mania tomorrow with an announcement teased as “Mission to Moonshine Gold” on its social media channels.
A brief video on Swatch’s Instagram feed yesterday lists four locations and times, presumably for announcements about new MoonSwatch models, but the United States is not among them, despite being the largest watch market in the world.
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Given the hysteria that Swatch ignited last year with the first launch of its MoonSwatch collection, it is possible that the teaser on Instagram could trigger a stampede at venues in Japan, Italy, Switzerland and the UK.
Moonshine Gold, which is the headline for the MoonSwatch events, is a trademarked alloy used by Omega that was first seen in a special Speedmaster created in 2019 to mark the 50th anniversary of the moon landings.
The alloy is slightly paler than normal 18ct gold, and is said by Omega to be inspired by shining moonlight in a dark blue sky.
A MoonSwatch made to look like that anniversary watch, based on the design of the Speedmaster BA145.022 chronograph, might have a pale golden-colored dial and case and bracelet made from the same bioceramic as all 2022 MoonSwatches.
By the time of simultaneous MoonSwatch events in Europe tomorrow (March 7), hysteria may already be at fever pitch because news will first break in Japan, which has its reveal scheduled for 6.30pm JST.
Americans will have to set their alarms on Tuesday for 4.30am on the East coast, but on the West coast, obsessives may just stay up late on Monday.
