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Swatch sends NASA watches into stores

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Swatch is rekindling its association with NASA by launching the Space Collection, which celebrates the agency in a family of Bioceramic watches.

Swatch encourages the world to live free of worry and make...

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Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.

Klimt and van Gogh art adopted by Swatch for MoMA watches

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Swatch has created a fresh collection of six watches in partnership with The Museum of Modern Art (MoMA).

Swatch’s February drop is big and bold

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A new engraving technique gives the Big Bold’s dial a unique three-dimensional look, while the textured strap feels as good as it looks.

Swatch Group survives pandemic and even a cyber-attack to end 2020...

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Cost cutting measures, including a 10% cut to its global workforce, allowed the group to improve operating margins in the second half of the year and improve net liquidity by CHF 332 million.

UPDATED: The best Chinese New Year watches to mark the Year...

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Chinese New Year is less than a month away on February 12, and will be celebrated as the Year of the Ox for the first time since 2009.

Swatch works with Keith Haring Studio on street art-inspired Mickey Mouse...

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New York artist Keith Haring, who died of AIDS in 1990, is said to have wanted to collaborate on a watch with Swatch during his lifetime.

Swatch refuses to cancel Christmas

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There will be festive cheer for the wrist this year.

Hodinkee collaborates on playful Swatch and Flik Flak watches for summer

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Hodinkee has extended its partnership with Swatch to create special summer editions of the Swatch Sistem51 and, for kids, a fresh Flik Flak model.

Swatch supports James Bond gadget man Q with limited edition timekeeper

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No Time to Die won't now be seen until November, but that has not stopped Swatch sticking to its scheduled release of a limited edition watch for 007's gadget man Q.