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Swatch is rekindling its association with NASA by launching the Space Collection, which celebrates the agency in a family of Bioceramic watches.
Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.
Swatch has created a fresh collection of six watches in partnership with The Museum of Modern Art (MoMA).
A new engraving technique gives the Big Bold’s dial a unique three-dimensional look, while the textured strap feels as good as it looks.
Cost cutting measures, including a 10% cut to its global workforce, allowed the group to improve operating margins in the second half of the year and improve net liquidity by CHF 332 million.
Chinese New Year is less than a month away on February 12, and will be celebrated as the Year of the Ox for the first time since 2009.
New York artist Keith Haring, who died of AIDS in 1990, is said to have wanted to collaborate on a watch with Swatch during his lifetime.
There will be festive cheer for the wrist this year.
Hodinkee has extended its partnership with Swatch to create special summer editions of the Swatch Sistem51 and, for kids, a fresh Flik Flak model.
No Time to Die won't now be seen until November, but that has not stopped Swatch sticking to its scheduled release of a limited edition watch for 007's gadget man Q.