TAG Heuer looks ready to capitalize on every opportunity to link its future with its official timekeeping role with Formula 1 racing from next year.
A new Monaco, unveiled today, is a reminder of the brand’s sporting history, and is also directly associated with the Formula 1 grand prix in Las Vegas and its long-standing partnership with Red Bull Racing, the reining world champions.
Playful and vibrant are the key descriptors of the fresh skeletonized Monaco, which arrives with shocking pink accents designed to capture the Las Vegas mood and its dazzling sunsets.
It comes in the current 39mm square case in black DLC-coated lightweight titanium, with a crystal case back showing the underside of TAG Heuer’s in-house automatic Calibre Heuer 02 movement.
The non-limited watch is on sale from today for £9,850 / $11,250.
