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Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a trillion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.
As part of our investigation into the business of watches in Formula 1, WATCHPRO unearthed the story of how former Ferrari F1 driver Stefan Johansson launched his own watch business from California.
Formula 1 drivers Max Verstappen and Sergio Perez and the team behind them will all be wearing TAG Heuer wristwatches throughout the season.
The video has been picked up by news networks in the UK and United States and has been viewed over 35,000 on Youtube.
Rolex has been a Global Partner and the Official Timepiece of Formula 1 since 2013 where a combination of vast global audiences and an association with peak performance engineering have underpinned the successful collaboration.
Almost 20 years since its foundation, Bremont is closing in on its dream of reviving industrial scale watchmaking in the UK.
In a difficult year for Ferrari, its long term official timekeeper is celebrating the past, present and future of the team with two limited editions.
43mm fine-brushed steel on steel quartz-driven chronograph was unveiled alongside the 2020 F1 car that will be piloted by Max Verstappen and Alex Albon.
Three limited edition Pilot and Big Pilot watches created to mark the victories of both driver and the Mercedes-AMG Petronas Motorsport F1 team.
In a tribute to Nigel’s F1 title triumph, only 1,992 TW Steel Nigel Mansell Limited Edition watches are available.