A new Bulgari Icon Campaign to promote its B.zero1 range of fine jewelry includes shots of American actress, model and singer Zendaya wearing a bicolor gold and steel Bulgari Bulgari watch.
The $6,350 timepiece comes in a polished and satin-brushed stainless steel case and bracelet with an 18ct rose gold bezel engraved with double logo.
It has a silvered sunray dial and diamond indexes, and is paired with Bulgari’s B.zero1 Essential 18ct rose and white gold bangle bracelets and an 18ct white gold B.zero1 necklace set with pavé diamonds on the spiral.
Zendaya has been a brand ambassador for Bulgari since 2020, and frequently shares pictures and videos of herself wearing the maison’s jewellery for her 185 million Instagram followers.
Her profile will be heightened in March with the release of the second instalment of Dune, in which she plays Chani alongside Timothée Chalamet’s Paul Atreides.
The latest campaign was shot by photographer David Sims with video directed by film maker Cara Stricker.
The campaign, which also features Korean model and musician Lisa (full name Lalisa Manobal) airs worldwide this month.