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Bulgari adopts leading fashion influencer for its jewelry and watches

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Chiara Ferragni, described as a long-time client of Bulgari, is a model, actress, blogger, entrepreneur and opinion leader to her 23.5 million world-wide followers on Instagram.

eBay launches Instagram account dedicated to watches

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Social media feed has its soft launch today and will update watch lovers on the latest and greatest pieces for sale.

Phishers hack Instagram account of Jean-Claude Biver

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Legendary Swiss watchmaking executive warns people not to open phishing direct messages from his account.

Hodinkee hit by social media storm over its $5,900 travel clock

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Instagram pile-in causes the retailer to suspend comments then write an open letter explaining its handling of the controversy.

Panerai produces Instagram series of inspiring stories for lock down watch...

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Watchmaker is helping fans while away the hours of lock down with a series of presentations from its brand ambassadors and heroes.

Watchonista invites watchmaking industry stars to live Instagram interviews

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Starting next week, Watchonista will be hosting daily Instagram Live sessions with top watch executives and industry personalities.

WATCHPRO WORKSHOP: Top tips for turning Instagram into a luxury storefront

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Right now, with ecommerce and concierge services the only way to sell watches, using Instagram to promote your products and services and to close sales could be the difference between survival and oblivion.

Audemars Piguet and Beverly Hills jeweler feel full force of Justin...

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Internet blows up as Justin Bieber posts a picture of a gold AP Royal Oak as his wedding gift to himself on Instagram.

Watches worn by models fail to fly on Instagram

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Social media surfers see watches as the stars, not staged shots with people.

WATCHPRO WORKSHOP: How to get ahead in influencing

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Global influencer marketing spend is expected to grow from $1.3 billion in 2018 to $2.3 billion by 2020. The number of brand-sponsored influencer posts is also expected to double, surpassing six billion messages next year. The watch industry was slow to embrace influencers, and now faces a battle to stand out from the crowd.