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Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.
Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.
A series of product and close-up images illustrate Cartier’s quest for the perfect form.
Social media consultant Gael Parfaite advises on how to use social media to make your marketing message go viral.
Pay-per-click advertising offers an efficient and cost-effective way of grabbing the attention of Black Friday shoppers.
Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.
First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.
The new ‘A Smart Watch and a Half’ campaign uses three new comedic short videos showing Klaus paying an unlikely visit to a generic smartwatch store
Rolex has topped a table put together by TrustPilot which lists the world’s most reputable brands, but didn't rank as highly in the States specifically.
American heritage brand uses older film formats to give pre-Christmas promotions a vintage edge.