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VOICES: Do believe in hype

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Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

Swatch encourages the world to live free of worry and make...

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Optimistic message comes after group chair Nadya Hayek blamed "futile lock downs" for global sales falling by a third last year.

Cartier kicks of 2021 with global advertising campaign highlighting its iconic...

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A series of product and close-up images illustrate Cartier’s quest for the perfect form.

ASK THE EXPERT: How to harness the power of word of...

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Social media consultant Gael Parfaite advises on how to use social media to make your marketing message go viral.

WATCHPRO WORKSHOP: Perfecting pay per click for Black Friday

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Pay-per-click advertising offers an efficient and cost-effective way of grabbing the attention of Black Friday shoppers.

WATCHPRO ORIGINALS: Robin Swithinbank discusses Covid 19’s impact on media, marketing...

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Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.

Watchonista’s creative studio works with retailers and brands to improve digital...

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First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.

IWC Schaffhausen shoots new YouTube campaign featuring watchmaking ‘legend’

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The new ‘A Smart Watch and a Half’ campaign uses three new comedic short videos showing Klaus paying an unlikely visit to a generic smartwatch store

Rolex is the world’s most reputable brand but is not favored...

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Rolex has topped a table put together by TrustPilot which lists the world’s most reputable brands, but didn't rank as highly in the States specifically.

Ingersoll unveils Fall/Winter watch campaign

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American heritage brand uses older film formats to give pre-Christmas promotions a vintage edge.