Social media consultant Gael Parfaite advises on how to use social media to make your marketing message go viral.
A series of product and close-up images illustrate Cartier’s quest for the perfect form.
marketing
Pay-per-click advertising offers an efficient and cost-effective way of grabbing the attention of Black Friday shoppers.
Mr Swithinbank wants to know the whole story behind the Rolex-led walk out of Baselworld and hopes the world will rally around a single mega fair next year.
First you need to be noticed, then you must be admired online. Only then will ecommerce and in-store sales rise says Watchonista co-founder.
The new ‘A Smart Watch and a Half’ campaign uses three new comedic short videos showing Klaus paying an unlikely visit to a generic smartwatch store
Rolex has topped a table put together by TrustPilot which lists the world’s most reputable brands, but didn't rank as highly in the States specifically.
American heritage brand uses older film formats to give pre-Christmas promotions a vintage edge.
The new movie is an evolution of the 2017 campaign which also featured the five-time F1 world champion IWC brand ambassador.
As publicity stunts go, Audemars Piguet's latest challenge for its golfing brand ambassadors was more dramatic than most. The watchmaker's
