marketing

As publicity stunts go, Audemars Piguet's latest challenge for its golfing brand ambassadors was more dramatic than most. The watchmaker's professional golf squad, which it calls the Dream Team, were invited by Britain's Ian Poulter

Ulysse Nardin says it is continuing to swim against the tide as it unveils a fresh marketing campaign that will start to roll out this month. The Swiss watchmaker tells the story of one shark’s odyssey