Thursday, July 29, 2021
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Turn of the month sees David Yurman spring into life

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David Yurman has seen the back of January as an excuse to leap into action.

ARIEL’S ESSAY: Rolex retailers should be advertising online

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Although Rolex watches cannot be sold online, it does not mean they should not be promoted by their authorized dealers.

Television advertising causes watch sales to skyrocket

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A TV campaign by British watch brand Christopher Ward led to record sales for its C90 Sapphire watch launch.

Jared produces its first video adverts in Spanish

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Signet Jewelers retail chain recognizes the spending power of America's young Hispanic population.

Ingersoll unveils Fall/Winter watch campaign

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American heritage brand uses older film formats to give pre-Christmas promotions a vintage edge.

Montblanc connects man and nature with its 1858 Geosphere campaign

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The promotional story focuses on two men busy at work who are suddenly transported to the soothing sights and sounds of nature.

Mariner Watches apologizes for offensive and distasteful advertising

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Three separate adverts have been shared across social media featuring men dominating women.

Citizen premiers Alice in Wonderland-themed TV advertising for Christmas

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Citizen is showing the breadth of the opportunities that its partnership with Disney provides by including music and characters from the movie maker’s classic...

Chopard unveils fresh tagline reminding customers of its 158 year history

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Chopard has created a new brand signature and a  advertising campaign designed to remind customers of the historic essence of the jewelery and watch...

Movado urges customers not to let numbers define them

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Movado has unveiled its Fall advertising campaign will be built around the slogan “Don’t Let Numbers Define You”, a pitch the company says  embraces...