Tuesday, January 25, 2022
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Audemars Piguet and TAG Heuer agency buys one million square foot...

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“Our aim is to embrace the infinite brand experiences and business opportunities,” suggests Al Dente’s president and founder Patrizio Miceli. His aim is to help clients “develop their cultural aura in the metaverse” by expanding their consumers’ experiences into this new territory

Turn of the month sees David Yurman spring into life

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David Yurman has seen the back of January as an excuse to leap into action.

ARIEL’S ESSAY: Rolex retailers should be advertising online

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Although Rolex watches cannot be sold online, it does not mean they should not be promoted by their authorized dealers.

Television advertising causes watch sales to skyrocket

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A TV campaign by British watch brand Christopher Ward led to record sales for its C90 Sapphire watch launch.

Jared produces its first video adverts in Spanish

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Signet Jewelers retail chain recognizes the spending power of America's young Hispanic population.

Ingersoll unveils Fall/Winter watch campaign

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American heritage brand uses older film formats to give pre-Christmas promotions a vintage edge.

Montblanc connects man and nature with its 1858 Geosphere campaign

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The promotional story focuses on two men busy at work who are suddenly transported to the soothing sights and sounds of nature.

Mariner Watches apologizes for offensive and distasteful advertising

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Three separate adverts have been shared across social media featuring men dominating women.

Citizen premiers Alice in Wonderland-themed TV advertising for Christmas

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Citizen is showing the breadth of the opportunities that its partnership with Disney provides by including music and characters from the movie maker’s classic...

Chopard unveils fresh tagline reminding customers of its 158 year history

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Chopard has created a new brand signature and a  advertising campaign designed to remind customers of the historic essence of the jewelery and watch...