Las Vegas is a unique city for an independent jeweler like LV Luxury, which has to appeal to people visiting for business or vacation, as well as maintain a loyal community of local clients.
Never were those local clients more important than during the lockdown months of the pandemic.
It was a time when father and son Ezra and Alan, along with their peerless vice-president Christine, learned more about each other and the power of a tight-knit team than ever before.
The unique strengths that independents bring to the watch industry are crucial, the team suggests, and the investment they make in growing brands should be rewarded with long-term partnerships.
“Independents grow the brands, consumer loyalty to those brands and should get the brand’s support for continued representation and growth,” Christine tells WatchPro.
Last year’s Couture show in Las Vegas was a chance to invite the world to its brand new Bellusso concept in the Palazzo Hotel.
There they operate six boutiques for Richemont brands A. Lange & Söhne, Cartier, Jaegar-LeCoultre, IWC Schaffhausen, Panerai and Vacheron Constantin.
Each appears in a parade with an individual branded storefront, but a linked interior between the stores allows customers to browse the different marques in their own immersive environments.
Prior to the Bellusso redevelopment, LV Luxury made its biggest-ever investment to open side-by-side Rolex and Patek Philippe showrooms in the Shops at Crystals in Las Vegas, arguably the city’s most beautiful and luxurious mall.
Constant improvement to elevate the experience for clients and to bring them the finest watches and jewelry on the planet is all part of a never-ending process.
“Our industry is ever changing,” Christine says. “Las Vegas is the mecca of entertainment, shopping, tourism and conventions, and LV Luxury will continue to evolve and stay one step ahead.”
