IWC Schaffhausen Archives

IWC Schaffhausen shoots new YouTube campaign featuring watchmaking ‘legend’

NEWS VIDEO by Zoe Monk on November 22, 2019

The new ‘A Smart Watch and a Half’ campaign uses three new comedic short videos showing Klaus paying an unlikely visit to a generic smartwatch store

Boost for IWC Schaffhausen as ambassador Lewis Hamilton seals World Championship

DAILY NEWS INTERNATIONAL NEWS PROMOTION by Matthew Trask on November 5, 2019

2019 Italian Grand Prix, Thursday – Wolfgang Wilhelm

The win is Hamilton’s sixth and marks the latest success in the long-standing partnership between the watchmaker and Mercedes.

IWC hosts exhibition and creates limited edition timepiece to honor historic transatlantic flight

NEW PRODUCTS NEWS by Rob Corder on October 11, 2019

IWC Antoine de Saint Exupéry Youth Foundation

Swiss watchmaker joins forces with Antoine de Saint Exupéry Youth Foundation to celebrate the 80th anniversary of the author's historic flight

IWC switches the crown of its Big Pilot to the left

NEW PRODUCTS NEWS by Rob Corder on August 5, 2019

The watchmaker says that 40% of pilots in the world are left-handed so a left-sided crown makes it easier to adjust the watch when it is worn on the right wrist.

IN PICTURES: Model Josephine Skriver and actress Ning Chang promote IWC’s Portofino in its spiritual home

GALLERIES NEW PRODUCTS NEWS by Rob Corder on August 1, 2019

Brand ambassadors are pictured in the Italian riviera town of Portofino in a promotion for the 2019 collection of ladies watches bearing the same name.

Silver Spitfire backed by IWC is heading to the United States this summer

INTERNATIONAL NEWS by Rob Corder on July 10, 2019

IWC, which is the official timekeeper of the round-the-world record attempt, unveiled a Spitfire edition of its TimeZoner Pilot's watch in January. It is limited to 250 pieces.